Mass Snap Kingsday – with Kiblind

Orange vibes, flea markets, and tompoucen.

Kingsday: the one day a year when the entire Netherlands turns orange to celebrate the King’s birthday. To spread the festive spirit, Snapchat sent out a Mass Snap to all Dutch users, complete with custom filters and stickers to jazz up their Snaps.

The mission? Design a filter, a sticker pack, and a Mass Snap animation worthy of this national party. The result is an animated ode to Kingsday staples: bustling flea markets, iconic tompoucen, and, of course, endless parties. This was fun!

Credits

Date
April 2022

Client
Kiblind | Snap Inc.

Project manager
Alix Hassler

Animation
Daan Snels