Van Gogh Nationaal Park — with Tomas concept + creation

With the campaign ‘Tile out, dinner in’, the Van Gogh National Park urges and inspires Brabanders to invite nature and farming into their neighborhoods. Living in Van Gogh’s birth region could surely motivate people to remove a couple of tiles from their garden and plant some local produce; like, say, potatoes.

With a tight deadline we developed both the motion style and the explainer (that doubled as a campaign asset). Aimed at the most general public, we kept things clear and on message. The concept, the project, the link to Van Gogh. Without any voice-over or on-screen text – just illustration, animation, music and sound design.

By capturing the practice of the project in a fluid motion, we produced 30 seconds of information and inspiration that brought many to check the site, download the instructions and turn part of their garden into a little farm.