VisitBrabant — with Tomas concept + creation

If you live in Amsterdam, you probably never went to the Anne Frank house. In Rotterdam, you never did the architecture boat tour. People tend to lose their sense of adventure and exploration in the places where they live. So, VisitBrabant wanted to inform people of the many routes all throughout Brabant… and inspire them to actually go out.

To do that, they needed illustrations that were inviting, wondrous, and with a lot of visual energy. And specific enough to be Brabant and general enough to capture the wide variety of Brabant vistas. We developed a series of pictures following people exploring Brabant. Looking over their shoulder, the viewer sees what they see: awe-inspiring Brabant.

By developing a bright, lively and active style, the illustrations stand out. They catch and keep the attention and tell a little story.