Hallar – Motion Identity
The online world of blockchain-related data is a complex subject. Accessing this data and being able to read it is limited for the average user and takes a lot of effort even for experienced investors.
Hallar makes this data manageable and helps you keep track of what you care about. For early explorers to seasoned adventurers, Hallar adapts as your knowledge expands.
To get the word out about Hallar, a motion identity was designed. While designing the motion identity mainly focussing on the brand identity video, consideration was given to possible future expansion of the style. A kintetic type would form the basis for the brand identity video, with simplistic animations supporting the story. In addition to the brand identity, lottie animations were created and the style frames could serve as inspiration for extensions to the animation set.
For this identity, speedy transitions to calm and simplistic visuals were chosen. Referring to the ease at which Hallar helps you with your insights and the overview provided.
Date October 2022
Script Daan Snels
Design Daan Snels
Animation Daan Snels
Lottie Compatible Animations —
*Note: my wordpress theme unfortunately does not support .json files. These renders visualise the lottie compatible animations.
Motion tests to see how much motion a scene can handle while still keeping the text clear.