Land Life

Bringing nature’s restoration story to life

Land Life is a technology-driven nature restoration company dedicated to reforesting the planet on a large scale. By planting trees and rebuilding resilient ecosystems, they offer companies and organisations a transparent, sustainable way to take meaningful climate action.

Collaborating on Land Life’s brand story was both fun and challenging. The goal was to highlight their cutting-edge technology and scientific expertise in reforestation while appealing to corporate sustainability teams and differentiating themselves from competitors.

The main challenge was to strike a balance between accuracy and accessibility: showing the impact of Land Life’s work while keeping the visuals engaging and accessible. An additional challenge in this was the task of using their current video material to combine video and animation. By framing images from the real world and seamlessly blending them into an animated environment, we captured both the science and the story of Land Life’s mission to restore nature.

The design process was a creative adventure. The brief, inspired by previous work, provided a clear direction—bold, colorful, and nature-filled, with a modern tech twist. Using Land Life’s colors as a foundation, the search for the right shapes was both playful and satisfying. As the project progressed, the Land Life team reviewed some style choices, leading to a more grounded, approachable aesthetic that blended with their existing footage.

At the start of the project, we explored several creative directions. With the animatic in place, different styleframes were tested to find the perfect balance between nature and technology, while staying true to the Land Life brand. Below is a selection of some of the styles we explored. From these, we selected design elements that guided the creation of the final, cohesive visual identity.

Credits

Date
April 2023

Client
Land Life

Direction
Guillem Galobardes

Script
Kat Milligan

Video Edit
Jessica Liu

Motion Design
Daan Snels

Sound Design
Jessica Liu