Vlokhoven Opleidingen

design, direction, motion design

Shaking up the world of psychology education

Vlokhoven likes to do things a little differently. Starting out as two psychologists determined to bring more transparency to the world of education, they’ve shaken up the market with high-quality training programs. Today, Vlokhoven is a household name among psychology educators.

With this growth came the desire to share their core values through animation. Using a fresh brand identity and an existing illustration style as our foundation, we created a compact and impactful brand video for Vlokhoven.

A Dynamic Design Journey

Kicking things off with a clear vision and lots of enthusiasm, the early stages of this project were all about creative fun. With an established illustration style, color palette, and design elements as a starting point. But, next to this there was a curious mindset and a flexible approach, eager to see more options than the ones that were at hand. This made the design process a playful exploration.

In the end, this varied and rewarding project brought valuable lessons, great collaborations, and most importantly: an amazing brand video.

After various style frames, mood boards, and plenty of calls, the decision was made to build on the existing illustrative style. With some trial and error, the storyboard took shape. Once the design choices were locked in, it was time to animate. The project was challenging with vector-based character animations and dynamic transitions in a 2D space.