For Snapchat, we created three distinct Mass Snap campaigns celebrating national moments: Saudi National Day, King’s Day in the Netherlands, and Jordanian Independence Day. Each campaign included a filter, sticker pack, and Mass Snap animation.
We developed a unified visual style that delivers fresh, shareable content. Each celebration stays true to the traditions, colors, and cultural significance of the moment it honors.
Celebrating unity in green and gold. Saudi National Day, celebrated every 23rd of September, marks the historic moment in 1932 when the Kingdom of Nejd and Hejaz became the Kingdom of Saudi Arabia by royal decree of King Abdul Aziz Al Saud. The designs came to life in green, gold, and festivity.
Honoring freedom, Jordan-style. Independence Day stands as the most significant moment in Jordan’s history, commemorating the nation’s independence from British rule. The designs celebrate Jordan’s rich heritage and the pride of its people.
Orange vibes, flea markets, and tompoucen. King’s Day: the one day a year when the entirety of the Netherlands turns orange to celebrate the King’s birthday. Snapchat sent out a Mass Snap to all Dutch users, complete with custom filters and stickers. An animated ode to King’s Day staples.
Client Snap Inc.
Agency Kiblind
Project manager Solène Pauly, Alix Hassler
Animation Daan Snels